Planning an event? The benefits of using an event agency

Whether it is a gala dinner, celebration, or incentive travel, events can be extremely valuable for your business.
According to research, 95% of marketers believe that in-person events can help achieve business goals.

Events can generate new leads, turn prospects into customers, and motivate or reward your team.

So, when planning an event, you need to get it right and make it memorable! How? One of the best solutions is to use a professional event agency, like Word on The Street.

Many think that organising an event through an external agency can be costly and time-consuming. But that is not entirely true.

So, let’s find out the benefits of using an event agency for your next event.

An event agency will help you to stay focused on your business goals

When you collaborate with an event agency, one of the very first questions they should ask you is “what are the objectives of your event.” This is generally a sign that they know what they are doing.
At Word on the Street, we go further by evaluating:

a) The experience – how you want your event to make people feel
b) The engagement – how you want to connect with your audience
c) The environment – how much of a physical impact do you want to make

Once you have discussed the goals and format of your project, the event manager will be able to plan and deliver an event that perfectly responds to your needs, budget, and goals.

With an event agency, you should have the assurance that every detail is covered and that there is a backup for all eventualities.

An event agency should also help you to achieve your business goals in the most creative way possible. Agencies should be crammed with creative thinkers, especially when it comes to entertainment and content creation. If your goal is to deliver a unique and memorable experience for all your attendees, an event agency will bring you smart, and interactive ideas that will add that extra value and wow factor to your event.

Leave all the stress behind

Everyone knows that organising an event can be incredibly stressful. Apart from dealing with the venues and the suppliers, you always need to make sure that everything is running smoothly and that all the attendees are satisfied and enjoying their stay.

But things may not always work so well, and this is when the event agency can really make your life easier.

Thanks to their expertise and management skills, event agencies can handle the unexpected, solving any kind of inconvenience.
Event professionals know intuitively what needs to be checked and double-checked, assessing every element to ensure that everything is under control and that they are able to respond to any specific request.

In the last few years, we have all dealt with uncertainty and unpredictability, including the events industry, which has shown incredible resilience and adaptability. Today more than ever we must expect that things may not always go as planned. Working with a professional and respected event company will ensure nothing is left to chance.

The event professional, through a detailed and efficient risk assessment, ensures that all the right policies and procedures are carried out at every stage of the event, and that specific plans are in place to remove any kind of risk.

Save time and money

When you plan an event, you normally work with a set budget. This can be quite hard, as you can quickly exceed the given limit, especially when dealing with an event by yourself.
An event management company can help you achieve your goals within the budget.

Thanks to their knowledge of costs and strong connections with venues and suppliers, event professionals can see how much money is going where and which services and features to prioritise to make the biggest impact.

And do not forget that event planners know how to haggle! Event agencies can use their bigger buying power to get you special pricing and deals from their trusted suppliers and more flexible contracts.

It is not all about the budget. It is also a matter of time.
Time is the most valuable commodity. As the old saying goes, “time is money,” and it is so precious that you are unable to buy more.

Great events take time to plan. But if you work with an event agency, not one minute will be wasted. If they do the work, you will have time to focus on other essential aspects of the event or of your daily work.
Event professionals know where and how to allocate their resources. They know how to meet deadlines and how to manage everything according to plans.

Whatever the occasion, the Word on the Street team is here to support you in creating a unique and memorable event. If you want to find the perfect venue and plan a free-flowing programme,

Contact us today!

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